TLTN - Ser de Puerto Rico

As part of the Social Media team for the Ser Puerto Rico Telethon 2025, Adriana, the AGF Communications Founder & CEO, played the role of Community Manager, being instrumental in shaping the organization's online presence and engaging with the audience.

Her responsibilities focused on monitoring public reactions across all digital platforms, actively responding to comments, messages, and inquiries to maintain a positive and supportive community environment.

Adriana was responsible for drafting, editing, and publishing content and captions on social media that aligned with the event's message and tone. This included creating engaging headlines, coordinating the timing of posts, and ensuring that all published content reinforced the mission and goals of the Telethon.

Adriana continuously monitored comments and sentiments to identify trends, address concerns, and report findings to the broader communications team. Her role also allowed her to collaborate directly with influencers, public figures, and media, helping to expand the campaign's reach and strengthen strategic relationships that enhanced visibility and engagement throughout the event.